Typical Competitive Strategy

So far, the explanation laid emphasis on the aspects like cost pre-dominance and market share. However the world of market economy is much more complex, diversified and dynamic and it may not be possible to reason out so easily just with the help of quantity aspects. It may not always be necessary that the cost reduction or expansion of market share becomes the most preferred factors in the strategy to be adopted by the enterprises.

The strategy which is adopted by any enterprise, may always have lots of variations. Competition strategy is a product of creative and direct confronting as well the analytical thought of the people who are involved in its designing. However, the competition strategy, which is prevalent in the actual world can be classified in to a few basic pattern. Here, we shall take up the three patterns mentioned below.

1. The three basic strategies as emphasis by porter.
2. Four competition strategies matching the different market levels.
3. The progress of competition strategy matching the life cycle of the industry.