Two strategy

The problem of management strategy cannot be divided into formulation of strategy and the implementation of strategy, in the present day industry, Particularly in the large industry, the formulation day strategy is no more the job of only one group of people, who were called as the strategy making staff. As the diversification of jobs progresses and the operations also becomes more complicated, it is certainly not an easy task to form a system where necessary information for strategy formulation can be provided to the top management so that the top management can accordingly take the suitable measures on the basis of this information in a smooth manner. In this way, it can be considered that the formulation of strategy takes birth from the cooperative and joint working of all the members which constitute the organization in the industry.

The concept of management strategy is being used at least with two meanings. One is the strategy which results from the concrete behaviour. It points out to the chain of behaviours which are actually implemented. The people outside the organization can normally understand the strategy of this type. Another type of strategy is the conception for the future. This concerns the broader plan related to the future of the industry as well as its operations.

These two types of strategies may not necessarily always match. The actual world is full of unnecessary that the conceptions are implemented in the same form always. However, it is also true that the two types of strategies are mutually linked to each other. There is always some sort of conception in the background of any behavioural action. Further, various unforeseen matters and the new ideas also come into existence in natural manner and are linked to the behavoiur.

The worthiness of management strategy is ultimately evaluated on the basis of result of a chain of actions. Therefore, it may, probably not be proper to evaluate the conceptual strategy on the face of it alone. However, the conceptual strategy plays a very important role in the organization

The concept provides a chance to guide the behaviour. Because of the existence of the concept, the behaviours change or new behaviours come into existence. Further, when all the people in an organization believe in the common concept, the behaviour as decided by different departments and the behaviour as decided at the time of any difference of opinion has a multiplying effect. In fact, it may be appreciated that the conceptual strategy is basically responsible for introducing, coordinating and synchronising the behaviour in the organization. The term management strategy, in this tutorial, refers to the conceptual strategy.