Multi-national enterprises are in a position to decide the basic pattern of how the countries in which they are present should compete with each other by having international portfolio.
Let us try to understand the patterns which one followed in the actual management strategy adopted by the multi-national countries.
Berthrette & Gosharu have classified the international strategy into three types on the basis of case studies of 9 enterprises. These three types are given below.
1. Global type strategy
2. Multi-national type strategy
3. International type strategy
1. Global type strategy
In the case of global strategy the intensive development and production by present company in the country of origin forms the basis and in this strategy, the efficacy at global scales is given importance.
2. Multi-national type strategy
In this strategy, the overseas subsidiary with higher degree of autonomy carries out the operations, while matching the diversified environment of the respective country.
3. International type strategy
Basically, importance is given to the transfer of technology and knowledge from the parent company in the country of the origin or the overseas subsidiaries.
Let us try to understand the patterns which one followed in the actual management strategy adopted by the multi-national countries.
Berthrette & Gosharu have classified the international strategy into three types on the basis of case studies of 9 enterprises. These three types are given below.
1. Global type strategy
2. Multi-national type strategy
3. International type strategy
1. Global type strategy
In the case of global strategy the intensive development and production by present company in the country of origin forms the basis and in this strategy, the efficacy at global scales is given importance.
2. Multi-national type strategy
In this strategy, the overseas subsidiary with higher degree of autonomy carries out the operations, while matching the diversified environment of the respective country.
3. International type strategy
Basically, importance is given to the transfer of technology and knowledge from the parent company in the country of the origin or the overseas subsidiaries.