The operation strategy to be conducted by any enterprise differs depending upon the management resources possessed by the company. Here, position of the company can be classified into four different types namely, leader, challenger, niche and follower on the basis of the quantity (power) of the management resources as well as its quality (skills).
The quantity of management resources means the abundance of capital, size of production capability, number of marketing personnel and the scale of distribution channel.
Quality of management resources is represented by the quality of product, technology standards, brand image and the spirit of the industrial house.
The quantity of management resources means the abundance of capital, size of production capability, number of marketing personnel and the scale of distribution channel.
Quality of management resources is represented by the quality of product, technology standards, brand image and the spirit of the industrial house.