The Challenger is an enterprise that matches or even exceeds in comparison with the leader enterprise on the quantity of management resources. However, its management resources are inferior in quality. A Challenger works for expanding the market share and it targets the position held by the leader. Therefore, it is necessary for the Challenger to adopt some progressive strategy in a bold manner that cannot be copied by the leader. It may not serve the purpose for the Challenger, which is inferior in terms of management resources, if it follows a strategy similar to that of the leader or a strategy through which it can follow the leader.
The concentrated strategy is also not very sufficient for the challenger, who is trying to expand its market share considering the shortfalls in the market share. At the present stage, the low cost strategy also has its problems. It is expected of challenger to adopt a strategy based on creation of distinction which cannot be copied by the leader in total.
One of the examples in which the above mentioned strategies showed it effect was Minolta which succeeded in capturing the single lens reflex camera market share, particularly, the auto focus camera (Alfa-7000). The Cannon which is the biggest player, faced difficult problems to follow suit. A single lens reflex camera is composed of a main body and various types of replaceable lenses. Therefore, it was necessary to modify the interface between the main body and the lens, in order to incorporate the functions of auto-focus. Therefore, it became mandatory to provide an absolutely new product line.
The concentrated strategy is also not very sufficient for the challenger, who is trying to expand its market share considering the shortfalls in the market share. At the present stage, the low cost strategy also has its problems. It is expected of challenger to adopt a strategy based on creation of distinction which cannot be copied by the leader in total.
One of the examples in which the above mentioned strategies showed it effect was Minolta which succeeded in capturing the single lens reflex camera market share, particularly, the auto focus camera (Alfa-7000). The Cannon which is the biggest player, faced difficult problems to follow suit. A single lens reflex camera is composed of a main body and various types of replaceable lenses. Therefore, it was necessary to modify the interface between the main body and the lens, in order to incorporate the functions of auto-focus. Therefore, it became mandatory to provide an absolutely new product line.