The management strategy is divided with different operation units forming the basis. Further, the competitive strategy becomes the most difficult problem in the case of the strategy divided on the basis of operation unit. This is because of the fact that in the competitive strategy, how to fight with the competitors is the topic in the particular operation field. The method of competition varies depending upon the nature of the products. These products include the manufactured goods as well as the commercial products (except in the case where special references is made, the two will be referred as “product” in the following text). Accordingly, though it is necessary to divide the strategy into commercial products strategy and manufactured products strategy, a common word “ product strategy ” shall be used in this text.
The product-wise strategy is also necessary when operations are seen product-wise. Though, the operation field might be same, the characteristics of the product may vary in some cases. Accordingly, the product strategy will also differ. This is because of the fact that if a product differs, the resource accumulation and distribution for the particular product will also differ in natural course. The strategy at such product level is known as product strategy.
In the product strategy, the necessary accumulation and distribution of resources are determined with the product as the standard, and, accordingly the competitive strategy is drawn out. From this point of view, it can be considered that the product strategy is the most concrete and detailed strategy.
The product-wise strategy is also necessary when operations are seen product-wise. Though, the operation field might be same, the characteristics of the product may vary in some cases. Accordingly, the product strategy will also differ. This is because of the fact that if a product differs, the resource accumulation and distribution for the particular product will also differ in natural course. The strategy at such product level is known as product strategy.
In the product strategy, the necessary accumulation and distribution of resources are determined with the product as the standard, and, accordingly the competitive strategy is drawn out. From this point of view, it can be considered that the product strategy is the most concrete and detailed strategy.