Follower enterprise is the one which does not have the pre-dominance in the quality of management resources. A follower enterprise, if it intends to continue its operations shall, for the time being, ensure the profit sufficient enough for sustaining its existence and shall make efforts for accumulating the management resources.
A strategy which it can adopt under circumstances is to copy others. It adopts the manufacturing techniques that have been successfully tried by the bigger enterprises. It aims at a market segment which has either been taken lightly or ignored by the larger enterprises. In other words, it performs the gleaning operation.
A strategy which it can adopt under circumstances is to copy others. It adopts the manufacturing techniques that have been successfully tried by the bigger enterprises. It aims at a market segment which has either been taken lightly or ignored by the larger enterprises. In other words, it performs the gleaning operation.