The problem, which forms the core of the operation strategy, is the internal competition within various industries due to the different operation activities conducted by the contributing enterprises. It becomes necessary to formulate a fundamental policy for establishing distinctive pre-dominance against the rival enterprise, in order to win and survive in the industrial competition. In other words, the key concept is the competition strategy. From this point of view, it can also be said that competition concept is the most important factor of the operation strategy.
Earlier, the problem of competition strategy used to be discussed as the problem of strategy of marketing division. However, today the enterprise level competition is not limited to the marketing division. It is very much linked to different divisions of the enterprise. It is based on the cooperative actions taken by the people from different professions in the enterprise. Therefore, the problem of competition among the enterprises is looked upon as competition strategy from various view points, for example, the major contributing elements of the rival companies, strength and weakness of one’s own company, customer segment, industry and the market and decisions regarding the means of establishing competitive pre-dominance.
The strategy with regard to various products can be considered under the operation strategy. The products strategy has the theory similar to that of operation strategy. However, in the case of operation strategy the construction of basis set up for the competition forms the major topic, whereas in product strategy, stratification of products within the existing set up forms the major topic.
Let us try to learn about the operation strategy and products strategy in this chapter. The topics like similarities and dissimilarities between operation strategy and products strategy, the relationship between operation strategy and basic set up of competition (business system), the framework for competition analysis, basic similar models of competition strategy, life cycle of the industry etc. have been taken up in this posts.
Earlier, the problem of competition strategy used to be discussed as the problem of strategy of marketing division. However, today the enterprise level competition is not limited to the marketing division. It is very much linked to different divisions of the enterprise. It is based on the cooperative actions taken by the people from different professions in the enterprise. Therefore, the problem of competition among the enterprises is looked upon as competition strategy from various view points, for example, the major contributing elements of the rival companies, strength and weakness of one’s own company, customer segment, industry and the market and decisions regarding the means of establishing competitive pre-dominance.
The strategy with regard to various products can be considered under the operation strategy. The products strategy has the theory similar to that of operation strategy. However, in the case of operation strategy the construction of basis set up for the competition forms the major topic, whereas in product strategy, stratification of products within the existing set up forms the major topic.
Let us try to learn about the operation strategy and products strategy in this chapter. The topics like similarities and dissimilarities between operation strategy and products strategy, the relationship between operation strategy and basic set up of competition (business system), the framework for competition analysis, basic similar models of competition strategy, life cycle of the industry etc. have been taken up in this posts.