A leader enterprise has nothing lacking in quantity as well as quality of management resources and has already ensured top position in the industry. For a leader, sustaining the holding of maximum share, improvement of reputation and image and maximizing the profit are the obvious targets and the leader has to look around everywhere in all the directions for marching towards these target.
Considering the size of the share, it is important for the leader enterprise to maintain cordial market environment in the industry. Particularly, it should make efforts to increase the overall demand in the industry by cultivating the dormant customers and by development of new applications, It should try to avoid the cost competition as far as possible.
In the event of appearance of an enterprise, which is capable of threatening the position of leader enterprise, it should get involved in the similar competition and explore the possibility of taking advantage on the basis of difference in management resources.
Probably, there should be no objection in calling Philips dealing in audio product, Maruti in passenger cars and United Group dealing in manufacturing of liquor, the leader enterprises. All these enterprises can be considered as following the earlier mentioned strategy almost in full.
Considering the size of the share, it is important for the leader enterprise to maintain cordial market environment in the industry. Particularly, it should make efforts to increase the overall demand in the industry by cultivating the dormant customers and by development of new applications, It should try to avoid the cost competition as far as possible.
In the event of appearance of an enterprise, which is capable of threatening the position of leader enterprise, it should get involved in the similar competition and explore the possibility of taking advantage on the basis of difference in management resources.
Probably, there should be no objection in calling Philips dealing in audio product, Maruti in passenger cars and United Group dealing in manufacturing of liquor, the leader enterprises. All these enterprises can be considered as following the earlier mentioned strategy almost in full.