Competitive strategy is the decision for establishing the competitive preferential order in each operational field. The basic topics in this connection are to understand the actual state of competition in the industry and market segment and the segment position of one’s own company as well as to come into competitive preferential order through the combination of management resources through this understanding. The competitive strategy is basically of three types, viz. cost leadership, discrimination and concentration.
The above discussed four aspects are closely related to each other. Therefore, the coordination of four decisions becomes an important topic management strategy.
The above discussed four aspects are closely related to each other. Therefore, the coordination of four decisions becomes an important topic management strategy.