Hostile Relationship among the Competitors

Hostile relationships among the enterprises involved in similar business is the most easy to understand in competition. This hostile relationships become further severe when following conditions are prevailing.

· Either there are more number of enterprises involved in similar business or the companies with almost the same scale are competing against each other.
· Slow growth in the industry.
· Higher fixed or inventory costs.
· No distinction on the basis of product.
· It does not require such switching cost for changing the customer.
· It is not possible to increase the supply capability bit-by-bit.
· The strategy adopted by the different competitors is diversified.
· The results are very high once the success is achieved.
· Barrier against withdrawal is very big.
· The major barriers against withdrawal are listed below:
· Sunk cost (an investment which has been made in the past and is not possible to recover).
· Fixed cost for withdrawal.
· Restrictions from the Government or society.
· Sentimental barriers.
· Strategic inconveniences, which results in bad relation with the other operation division.